Street Spirit is a campaign to improve the safety of riders of powered two wheeled vehicles in Essex and is specifically aimed at YOUNG riders on smaller bikes.



  • Riders of powered two wheeled (P2W) vehicles are the highest road user risk group in Essex.
  • In 2016 they made up just 0.8% of the traffic but were represented in over 26% of all collisions involving death or serious injury. 
  • Young riders (16-25 years) of small capacity machines represent a significant risk. 
  • In 2016, nearly 37% of all P2W collisions resulting in death or serious injury involved young riders.
  • This encompasses in the main, but not exclusively, young people who are riding mopeds and scooters on L-Plates as their first means of independent travel because they cannot yet afford to run a car.
  • The vast majority of this group have their collisions in built up areas, throughout the week, but particularly during afternoon commuting times.
  • Collisions tend to occur at junctions and usually involve other vehicles such as cars and vans, with drivers of these vehicles often making poor observations before pulling out.
  • Young riders are particularly vulnerable at junctions and on roundabouts, especially if riding at speed.
  • Extra training, good hazard awareness and a responsible riding style can help young riders protect themselves from the hazards of negotiating junctions.

CAMpaign aims & objectives

  • In light of the clear and evident risks to young riders, The Safer Essex Roads Partnership (SERP) has decided to introduce a specific young rider campaign in 2018/19 called ‘Street Spirit’.
  • The purpose of the campaign is to enhance SERP’s level of engagement and education with young, new and prospective moped and scooter riders. 

The campaign seeks to:

  • raise their awareness of risk and consequence whilst riding a scooter or moped on the roads
  • Highlight the benefits of wearing appropriate protective kit (for both protection and to aid being seen)
  • encourage a safer, more responsible approach to riding, road use and personal safety
  • encourage further training for those riders who go on to pass their full motorcycle tests

It is hoped that over time the Street Spirit Campaign will lead to a reduction in collisions for these vulnerable young riders.


The Safer Essex Roads Partnership (SERP) has brought together the three local authority areas of Essex County Council, Southend-on-Sea Borough Council and Thurrock Council to provide a road safety service across ‘Greater Essex’ The other SERP partners are Essex Police, Essex Fire and Rescue Service, Highways England, The Essex and Herts Air Ambulance Trust, The East of England NHS Trust and The Safer Roads Foundation.


with thanks to

  • Hideout Leathers, Radwinter.
  • Devitt Insurance, who have agreed to provide insurance cover for a year to the two winners of the bikes, up to a maximum of £500 each.
  • Newcombe Brothers Motorcycles, Chelmsford.
  • FirstBike magazine